Facts About What Is A Secondary Dimension In Google Analytics Uncovered

Wiki Article

About What Is A Secondary Dimension In Google Analytics

If this does not sound clear, here are some instances: A transaction happens on a site. Its dimensions can be (but are not limited to): Deal ID Discount coupon code Most current website traffic resource, etc. A user logs in to an internet site, and also we send out the event login to Google Analytics. That event's custom measurements could be: Login approach Individual ID, etc.

Despite the fact that there are several measurements in Google Analytics, they can not cover all the possible situations. Hence custom-made dimensions are required. Points like Page link are universal and use to lots of cases, but what happens if your organization offers on-line training courses (like I do)? In Google Analytics, you will certainly not discover any kind of dimensions related particularly to on-line training courses.



9%+ of organizations using GA have nothing to do with training courses. As well as that's why anything related particularly to on the internet training courses should be configured manually. Enter Custom-made Capacities. In this post, I will not dive deeper into personalized dimensions in Universal Analytics. If you wish to do so, read this guide.

What Is A Secondary Dimension In Google Analytics Fundamentals Explained

The scope defines to which occasions the measurement will use. In Universal Analytics, there were four scopes: User-scoped custom measurements are put on all the hits of a user (hit is an occasion, pageview, and so on). For instance, if you send User ID as a personalized measurement, it will be used to all the hits of that certain session as well as to all the future hits sent out by that user (as long as the GA cookie remains the exact same).

For example, you can send the session ID customized measurement, and also if you send it with the last event of the session, all the previous occasions (of the very same session) will certainly obtain the worth. This is performed in the backend of Google Analytics. dimension uses only to that certain event/hit (with which the dimension was sent).

That dimension will certainly be applied just to the "test started" event. Product-scoped custom-made measurement applies just to a particular product (that is tracked with Improved Ecommerce performance). Also if you send out numerous products with the exact same transaction, each item might have different values in their product-scoped custom-made measurements, e. g.

The Buzz on What Is A Secondary Dimension In Google Analytics

Why am I informing you this? Due to the fact that some points have actually changed in Google Analytics 4. In Google Analytics 4, the session scope is no more available (at the very least in custom dimensions). Google said they would include session-scope in the future to GA4. If you desire to use a measurement to all the occasions of a certain session, you have to send out that measurement with every occasion (that can be done on the code degree linked here (gtag) or in GTM).

It can be in a cookie, data layer, or someplace else. From now on, personalized dimensions are either hit-scoped or user-scoped (previously referred to as Individual Characteristics). User-scoped personalized dimensions in GA4 job in a similar way to the user-scoped dimensions in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped customized measurement (embed in the middle of the individual session) was web put on EVERY occasion of the very same session (even if some event occurred before the measurement was established).

Getting My What Is A Secondary Dimension In Google Analytics To Work

Even though you can send out personalized item data to GA4, at the moment, there is no way to see it in records properly. (let me recognize). At some factor in the past, Google claimed that session-scoped personalized measurements in GA4 would be offered too.

When it comes to customized dimensions, this extent is still not offered. And currently, let's move to the second component of this article, where I will show you just how to configure customized measurements as well as where to locate them in Google Analytics 4 records. Initially, let me begin with a general review of the process, and also after Clicking Here that we'll take a look at an example.

If you utilize it to generally stream information to Big, Question as well as then do the evaluation there, you can send any type of customized specifications you want, and they will be visible in Big, Query. You can just send the event name, state, "joined_waiting_list" and after that include the criterion "course_name". Which's it.

Fascination About What Is A Secondary Dimension In Google Analytics

In that situation, you will require to: Register a criterion as a custom interpretation Beginning sending out custom-made criteria with the occasions you desire The order DOES NOT issue below. You must do that quite much at the exact same time. If you start sending the parameter to Google Analytics 4 and just register it as a custom dimension, claim, one week later on, your records will be missing that one week of information (due to the fact that the enrollment of a custom-made dimension is not retroactive).

Every single time a site visitor clicks on a menu item, I will send out an occasion and also 2 extra parameters (that I will later on register as customized dimensions), menu_item_url, and also menu_item_name.: Food selection link click tracking trigger problems vary on many sites (due to various click classes, IDs, etc). Attempt to do your finest to apply this example.


Go to Google Tag Manager > Triggers > New > Simply Links. By developing this trigger, we will make it possible for the link-tracking performance in Google Tag Supervisor.

A Biased View of What Is A Secondary Dimension In Google Analytics

Go to your internet site and also click any of the food selection links. Click the first Link, Click occasion as well as go to the Variables tab of the preview mode.

Report this wiki page